One Step Closer

Over the past few weeks students have been working to design and create their ideas for cereal companies. Each group has finalized their ideas and completed their cereal boxes. Currently, they are in the process of thinking critically about what their cereal boxes and commercials are communicating to the consumers (their audience). Students will incorporate at least two of the marketing techniques that they have learned into their commercials and cereal box designs.

Through this process, students have the opportunity to revisit and iterate their branding and marketing strategies keeping in mind the big picture question, "What is the relationship between producers and consumers?" In order to develop an intimate understanding of their cereal company’s message, students are encouraged to thoughtfully examine their use of persuasive and informative communication techniques.

Paige’s Group - Week at a Glance

Communications Literacy

Book groups
fluency and intonation
making text-based predictions
imaginative writing through Story Starters Online (exploring different genres and settings)
Identifying key details from biographies, defining the terms "challenges" and "milestones", and drafting a biography profile page for an eminent person in history
Generating interview questions for other students and beginning the interview process in order to generate biographical information and write biographies on our classmates
Writing scripts for their cereal commercials - focusing on setting, blocking, and including at least 2 marketing techniques

Patterns and Modeling

Using taxonomy to cluster visual representations of numbers with the same factors
Array number talk and the commutative property
Creating multiplication strategy posters - how many different ways can you represent a number? (repeated addition, arrays, number lines, decomposing numbers, etc.)

Theme

Continuing to work on and complete their cereal boxes
Continuing to work on their storyboards or commercial scripts
Preproduction planning: props, costumes, setting, etc.

Misc

Finalizing work on the body systems posters

Clubhouse Week at a Glance

Communications Literacy

Writing drafts for scripts for their cereal commercials - focusing on setting, blocking, and including at least 2 marketing techniques
Examining different types of informative writing - identifying elements of structure.
Discussing audience and purpose in informative writing as well as facts vs. opinions
Book Groups
focusing on fluency, summarizing, and hypothesizing
identifying new or challenging words
defining these words before adding them to the word wall
Adding details to a graphic organizer for their informative writing piece

Patterns and Modeling

Using taxonomy to cluster visual representations of numbers with the same factors
Array number talk
Creating a strategy poster - How many different ways can you represent a number?

Theme