One Step Closer

 

 

Over the past few weeks students have been working to design and create their ideas for cereal companies.  Each group has finalized their ideas and completed their cereal boxes. Currently, they are in the process of thinking critically about what their cereal boxes and commercials are communicating to the consumers (their audience). Students will incorporate at least two of the marketing techniques that they have learned into their commercials and cereal box designs.

 

Through this process, students have the opportunity to revisit and iterate their branding and marketing strategies keeping in mind the big picture question, "What is the relationship between producers and consumers?"  In order to develop an intimate understanding of their cereal company’s message, students are encouraged to thoughtfully examine their use of persuasive and informative communication techniques.  

 

Paige’s Group - Week at a Glance

 

Communications Literacy

  • Book groups

      • fluency and intonation

      • making text-based predictions

      • imaginative writing through Story Starters Online (exploring different genres and settings)

  • Identifying key details from biographies, defining the terms "challenges" and "milestones", and drafting a biography profile page for an eminent person in history

  • Generating interview questions for other students and beginning the interview process in order to generate biographical information and write biographies on our classmates

  • Writing scripts for their cereal commercials - focusing on setting, blocking, and including at least 2 marketing techniques

 

Patterns and Modeling

  • Using taxonomy to cluster visual representations of numbers with the same factors

  • Array number talk and the commutative property

  • Creating multiplication strategy posters - how many different ways can you represent a number? (repeated addition, arrays, number lines, decomposing numbers, etc.)

 

Theme

  • Continuing to work on and complete their cereal boxes

  • Continuing to work on their storyboards or commercial scripts

  • Preproduction planning: props, costumes, setting, etc. 

 

Misc

  • Finalizing work on the body systems posters

Clubhouse Week at a Glance

 

Communications Literacy

  • Writing drafts for scripts for their cereal commercials - focusing on setting, blocking, and including at least 2 marketing techniques

  • Examining different types of informative writing - identifying elements of structure. 

  • Discussing audience and purpose in informative writing as well as facts vs. opinions

  • Book Groups 

    • focusing on fluency, summarizing, and hypothesizing

    • identifying new or challenging words

    • defining these words before adding them to the word wall

  • Adding details to a graphic organizer for their informative writing piece

 

Patterns and Modeling

  • Using taxonomy to cluster visual representations of numbers with the same factors 

  • Array number talk 

  • Creating a strategy poster - How many different ways can you represent a number?

 

Theme

  • Students continued to work on and complete their cereal boxes

  • Students continued to work on their story boards or commercial scripts

  • Preproduction planning: props, costumes, setting, etc.

 

Misc

  • Celebration of our read aloud Save Me A Seat

 

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